If you’re short on resources and you want to use YouTube Live to conduct Q&As or deliver very simple presentations, using your webcam or smartphone is a good option.Ī customized live stream, on the other hand, is a more complex production.

And if your channel has more than 1,000 subscribers, you also have the option to go live through a smartphone. As long as you have an internet connection and a laptop, you can use your webcam to go live on YouTube. Typically, a simple live stream is conducted via webcam. According to Google, there are two major types of live streams: simple and customized. Plus, being able to immediately answer your prospects’ questions as they come to mind is incredibly powerful. Why not turn those posts into brief presentations and deliver them via live streams? That way, you can directly interact with your prospects in real time and showcase your brand personality in a new way. Let’s say you’re a marketer at a supply chain management firm and you want to repurpose some of your educational blog content. And if you’re committed to differentiating yourself from your competitors, doing something unique is absolutely necessary. Even if you’re skeptical of its efficacy, there’s no denying that live streaming is a fundamentally unique style of content. So why go live on YouTube? Because live streaming allows you to connect with your target audience in a way that can’t be replicated with a blog post, podcast episode, or standard video. The Kansas City Chiefs use watch parties to engage their fans during the offseason.

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